How to Be an Information Multi-Millionaire!
by Robert G. Allen

Welcome to the most exciting and profitable business in the world,
the business of selling information.
I call it info-preneuring. (An info-preneur is an entrepreneur who sells information.) It is
truly the most exciting business in the world. And . . . if you do this business right, within a
few months, total strangers will be sending you money for your ideas. This will happen even
if you think your ideas are worthless! I will show you how Your Ideas Are Profit Empires!
First of all, who am I, and why do I think I can teach you to be a profitable info-preneur?
My name is Robert G. Allen. In the 80's I wrote three best-selling books. Two of them made
it to the number one spot on the New York Times best-sellers list. My first book, Nothing
Down: How to Buy Real Estate with Little or No Money Down, became the largest selling,
longest running financial hardcover book in history. It has been revised twice with the
current edition entitled, Nothing Down for the 90's. A new edition will soon be released for
this new decade. Nothing Down still sells well  nearly 20 years after I wrote it and will
probably continue to sell well long into the future. My second book, Creating Wealth, was
also a number one New York Times bestseller with over a million sold. My latest books,
Multiple Streams of Income and Multiple Streams of Internet Income, hit the New York
Times bestseller’s list only weeks after they were published.
In conjunction with my best-selling books, I have also taught seminars nationwide on the
subject of real estate and creating wealth. Over one million people have been to my free
preview lectures nationwide. Of these, 103,000 people paid me up to $500 to attend my
weekend Nothing Down Seminar and 20,000 people paid me up to $6,950 to attend my five
day in-depth Wealth Training. This is in addition to the millions in tape, video, and
newsletter sales.
I think I can safely say, that no one in the world knows more than I do about creating an
information empire from scratch and teaching others to do the same.
I have hoarded these secrets for years, never revealing how I accomplished so much in so little
time. I didn't do it all alone, of course. Nobody makes it to the top without mentors and a
powerful Mastermind team. What I learned from my mentors and from the School of Hard
Knocks cost me millions, but it was worth every penny. It has only been recently that I have
decided to share this powerful body of knowledge with a few highly motivated individuals.
What you are now reading is the preliminary draft of some of the ideas, which have made me
and my partners literally tens of millions of dollars.
It's a tough business if you don't know what you're doing. But, it can be extremely lucrative
and very rewarding when you've learned the ropes.
Much success, my friend. May you sell a million!
Robert G. Allen
Profit from the
Information Bonanza
Get in the fast lane on the
Information Super Highway!
In case you haven't noticed, the world is
experiencing an information explosion. In
the near future, the majority of the
households in North American will have
access to hundreds of channels of
interactive television giving every customer
instant unlimited access to information,
communications, and entertainment.
In addition, there are tens of millions of
computer screens hooked up to the net ―
yours included. The Internet is exploding.
People are communicating and
sharing information like never
before.
Stake your claim in the great
info-rush of this new millennium.
Who is going to provide all of
the programming for the 500
channels, the on-line databases, and
the hungry airwaves? You are! You
are the source of the ideas, information,
data, and entertainment to fill the voracious
appetite of millions of info-maniacs.
Profit by the shift from the information
age to the communication age.
The serious money in the future,
however, is not just in providing
information or raw data. We are already
drowning in information. We are on
information overload. We are data drunk.
The problem is not a lack of information or
ideas but a lack of information that is
packaged properly. Your job in the future is
to convert the mountains of raw data into
specialized knowledge presented in a way
the consumer can assimilate and use quickly:
Specialized knowledge packaged
properly
NEED: Time Friendly Information
Time is the currency of this new
millennium. Time is our most valuable
asset. Since all of us are already on
information overload, with too much
information to absorb and too little time to
absorb it, we all will be looking for
information that is "time friendly."
We won't want to waste time
studying and reorganizing general
data to fit our unique circumstances
and problems. We'll want
information we can USE NOW,
FAST & EASY.
The best way to distinguish your
information from the hundreds of
competitors is to emphasize the
most important competitive
advantage: YOUR INFORMATION
MUST BE SIMPLE AND EASY TO USE
AND MUST PROVIDE FAST RESULTS.
Your advertising should emphasize this.
Be well-informed in the age of
information "haves and have-nots."
The future is being fired at us at point
blank range, and we will need to react in
lightning quick time. Those who react
slowly will find themselves amongst the
"information have-nots."
In order to be prepared to understand
how to deliver your information in the
fastest and easiest way, you must be
technologically up to speed or you will be
• Organized
• Simplified
• Beautified
• Systematized
• Personalized
• Interactive
• Multi-media
• Delivered to your
house
• Ready to use
• On demand
• Instantly
You
are the
source
of
ideas.
left in the dust. The information business is
moving at Mach 2.
You must be computer literate, and you
must teach your children and employees to
be computer literate. Your customers will
demand it, and your competitors will force
it. You can't hide your head in the sand and
hope the storm blows over. It ain't gonna blow
over. It's only gonna blow harder.
How to turn you expertise and passion
(hobby or favorite past-time) into
lifetime streams of cash flow
Now, with all of this talk of the billions
being spent on the super information
highway, you might be a bit intimidated.
You might wonder how "little old you" can
compete with the big boys. How can you
sell your ideas, you life's expertise in the face
of the media moguls? The
fact is, anyone with a good
idea, persistence, and some
savvy can make a million
dollars selling information.
You don't need a huge
advertising budget and a
staff to spend it.
All you really need is
● An interesting story
● An expertise that people want
● A powerful marketing plan
The Book Within YOU:
Everyone has at least one good book to
write.
It is my firm belief that everyone ―
including you ― has a least one good book
in you. When you've finished reading this
special report, you'll realize that you have
enough information and experience in your
head right now to turn it into a lifetime
stream of income. You have a book in you
that is just waiting to be unleashed.
With some proper positioning, your
book can become the cornerstone of an
information empire.
An information empire?
Yes.
And I'm going to prove it to you.
The next time you wonder whether
"there's gold in them thar hills," remember
the example of 75-year old Walter Swann
from Arizona. A few years ago he wrote a
book about growing up in Arizona with his
brother, Henry. He called his book, Me and
Henry. Sounds like a moneymaking title,
doesn't it? However, no publisher would
publish it. So, he published it himself. No
bookstore would buy it. So opened his own
bookstore. His bookstore is unique: It only
carries one title ― that's right, Me and Henry.
He calls it the One Book, Book Store. The
only book you can buy in his bookstore is
Me and Henry.
Dumb idea, right?
Wrong.
He sells thousands of
books worldwide. And he
makes thousands of
dollars a month from this
one simple idea. In fact,
his business has been so
good that he has written another book. This
one is called, Me and Mama. It's also for sale
in a special room in the One Book, Book
Store. It's called the Other Book, Book
Store.
What I want you to realize is that you,
your life story or your life's expertise have
market value. It may have enough market
value to support you for life.
Turn your life story into money ―
even if you've been a miserable failure.
Almost all success books start off with a
miserable failure. The author tells how he or
she used to be too fat, too poor, too ugly,
too unhappy, too lonely, or too addicted
and through some miracle, will power, or
new found knowledge would enable them to
Your life story
&
Your life's expertise
have
Market Value!
overcome failure and rise to the heights of
success. Let me give you some pretty
impressive examples:
And the list goes on and on. Each of
these info-preneurs used the story of their
rise from the ashes of failure to create an
information empire. Each of them now
produces books, seminars, newsletters, tape
programs, video courses, speeches,
consulting relationships, and infomercials.
They turned their failure-to-success story
into millions of dollars.
You Too Are Worth
Millions!
Everything that has happened to
you, good or bad, has cash value.
Do you ever wonder how those famous
stars on those diet commercials are able to
take the weight off and keep it off? How do
they do it? Where do they get the will power
to lose all that weight and keep it off?
Think! If someone offered your a half a
million dollars to do a diet commercial,
wouldn't you be able to find the motivation
somehow?
Now, take this to the next logical
conclusion. What if someone offered you
ten-million dollars to turn your life around
right now. How much would it take for you
to be motivated to perfect your
relationships, to get in shape, to get your
financial act together, to be a top
salesperson, or whatever. What if you
decided that YOU ARE THE BEFORE
AND AFTER STORY? Fix yourself, then
you, too, can market your new-found "know
how."
You don't even need a unique, new
system. It can be old knowledge, repackaged
and remarketed in new ways. Look at all the
diets out there. There are only three
variables in the diet game: food, exercise
and mental attitude.
Susan Powter, in her hugely successful
diet infomercial and book, "Stop the Insanity!"
doesn't teach anything new. She teaches old
stuff in a unique way. And MAKES TENS
OF MILLIONS OF DOLLARS DOING
IT!
The formula is pretty simple:
● Identify a Core Human Desire/Need
● Find new technology for solving this
Core Desire/Need
● Find a new way to market to this Core
Desire/Need
Let's look at Tony Robbins. Why is he
so successful? He has identified a core
desire/need: The need is to achieve success.
He applied a new technology: Neuro-
Linguistic Programming. He used himself as
the BEFORE and AFTER story. He used a
new way at that time to market:
Infomercials. And the rest is history.
You don't have to do it on such a grand
scale. You can be like Walter Swann and his
tiny One Book, Book Store. The point I'm
trying to make is that one mediocre idea
with some good marketing power can
generate a lifetime stream of cash flow. And
with some crafted opportunity it can turn
into millions of dollars. Everything in your
life has value. The failures. The successes.
It's all part of the equation.
And if you want to get paid millions of
dollars, start trying out how to turn your life
around now, and then tell the rest of us how
you did it.
My story: How one simple idea
grew into a billion-dollar business.
The above formula is exactly the same
one I used to take in over a hundred million
Author Title Subject
Tony Robbins Unlimited Power Success
Susan Powter Stop the Insanity Diet
John Bradshaw Homeward Bound Self-esteem
dollars over the past 20 years. I wanted to
become successful ― to be wealthy. So I
applied myself to real estate in the late
seventies after I got out of college with only
a few hundred dollars in my pocket and no
other source of income.
In a few short years I made a lot of
money in real estate. I started sharing some
of my ideas with friends, who were very
interested. They started using my ideas and
also started making a lot of money.
I wondered if anyone else might be
interested, therefore, I ran a small classified
ad in my local newspaper. It
simply offered to teach them:
“How to Buy Real Estate
with Little or No Money
Down.”
The phone rang off the hook.
I taught small classes at first, then
graduated to large weekend
seminars, then wrote a book,
which helped to promote the seminars, then
on to newsletters, tapes, videos, and on and
on.
The concept of real estate investing was
as old as the hills. What I added to the
equation was to take old techniques and to
repackage them under the banner of a
single, sexy concept, Nothing Down. Here is
the result:
● 2.5 million books at $20 = $50,000,000
● 100,000 seminars at $500 = $50,000,000
● 20,000 trainings at $5,000 = $100,000,000
● Other miscellaneous stuff = $20,000,000
● Total = $220,000,000
That's over two hundred million and
counting, just through my businesses alone.
Then, with all of the knock-offs of
Nothing Down from Dave Del Dotto,
Tommy Vu, Carlton Sheets and dozens of
other copycats, the tally goes into the
hundreds and hundreds of millions of
dollars.
During my lifetime over a billion dollars
is going to be dug out of the mineshaft
called Nothing Down real estate.
Capture
Your Billion-Dollar Idea
Billion dollar ideas are floating around in
the air right now. You have one or two
every day. The key is to learn how to
crack the code, to discover the
combination to the vault. Using new
technology or a new marketing
angle, you can tap into your own
billion-dollar idea.
How to make at least
$1,000-a-day selling "how-to"
information to eager info-maniacs
Once you "crack the code" and find that
your idea or product has uncovered a
hungry market, the next step is to roll out
your marketing to different marketing
media. I first started in the classifieds. Then,
I graduate (fearfully) into display ads in the
newspapers. My first ad was $300. I thought
I was betting the farm! This brought even
more business.
Then, I graduated to full-page ads in the
newspaper. (Which really scared the heck
out of me. Imagine dropping $10,000 on a
single, one time only full-page ad. If it
works, you make good money. If it doesn't
work, you just burned up ten grand or more.
An associate of mine dropped $60,000 in
media for a large seminar on the day before
of a major Los Angeles earthquake. $60,000
down the drain! Ouch!)
From full-page ads, my highly skilled
marketing team moved into television
Making
Millions
form
Nothing
Down
Nothing Down was a Billion-Dollar Idea!
advertising. The infomercial for the Nothing
Down Seminar in the early 80's was the very
first successful infomercial ever produced. It
was created by Roger Larsen who is the
pioneer of seminar marketing and one of
the geniuses of the business. I was so lucky
to have found him and to have been able to
work with him for so many years. (I have
since created and starred in ten different
infomercials. Some had great success and
others were total failures. Ironically, the
cheapest ones to produce seemed to yield
the most money.)
With a winning idea, and many different
media to market it, we then branched into
the many related support products, which
brought in millions of more dollars. Once
you uncover a mother lode of ore, you can
spend the rest of your lifetime digging it out,
as I have done.
With a few minor adjustments, this is
going to be your same trajectory of success.
But before you launch this new business, I
just want to educate you to the fabulous
benefits of being in the information
business as compared to any other business
that you might be tempted to get into.
The Best Business in the World:
Benefits of Selling Information
● Unlimited world wide market
● Easy to research
● Easy to create
● Easy and cheap to test
● Easy and cheap to produce, inventory, and
correct
● Low cost start-up
● High perceived value
● High markup
● Mobility: Operate from any mailbox in the
world
● Copyright protection from competitors
● Prestigious, impressive career  "I'm an
author."
● Satisfying: a permanent record for future
generations
I can't think of a more satisfying career
than producing information products. They
are easy and cheap to create and produce,
fun to sell, and do so much good for the
consumer. I get success letters from
hundreds of happy, satisfied customers each
year who share their great gratitude for how
using my ideas has improved their lives. (I
keep pinching myself.) "You mean, I can get
paid for this?"
Your Three Essential
Info-preneuring Skills
Skill #1: Research and Creative
Expertise
How to research, discover, acquire, and
organize your ideas. It all starts with a core
expertise. What do you know that we don't?
Or who do you know that knows something
that the rest of us need or want to know?
You don't have to spend years learning a
core expertise. You can find some expert
who is under-marketed and take his or her
idea to the marketplace. Just remember to
organize this information in the
communication age style: easy to learn,
simple to use, and yielding fast results.
Skill #2: Packaging Expertise
How to express, display, package,
communicate yourself. Sometimes the line
between success and failure is razor thin. I
know of an info-preneur who spent years
and tens of thousands of dollars creating a
product called Compact Classics. He had taken
and condensed all of the great classic books
in fiction and non-fiction into a two-page
format. Instead of taking weeks to read the
original, you get the meat of the book in
only two pages. Only one problem . . .
No one would buy it. And thousands of
dollars went down the drain. Until it got
repackaged and re-titled . . .the new title?
The Great American Bathroom Book.
The idea caught on and a millions
dollars later, the idea is still pumping out
cash. By the way, you can buy the same
book with either title.
If you are the high brow type, you order
the Compact Classics title. If you are the Larry
Lunch Bucket type, it's the
Bathroom Book. But neither
market would have enjoyed the
book if some savvy packager
hadn't "cracked the code."
Here are some core
packaging skills you will need
to develop, rent, or acquire:
● Find the best prices for
materials,
● Design useful, interesting packaging,
● Create low-cost ways to organize
your materials.
Skill #3: Marketing Expertise
How to sell, distribute, disseminate,
promote yourself and your product. Of the
three skills marketing is the most essential
skill to master. You can market junk with
right marketing campaign. Quality work is
doomed to remain stuck in your computer
data banks unless you learn how to market
it. Here are some core marketing skills
which you will have to buy, rent, or acquire:
● Writing compelling copy,
● Understanding psychology and human
nature,
● Learning the secrets of direct mail
advertising,
● Buying the best and cheapest advertising,
● Tracking your results,
● Managing a database, and
● Tapping into the Internet.
How to find the millions in profits
overlooked by most info-preneurs
You don't need to be an expert in the
above skills, but you do need to align
yourself with the leading experts. For
instance, suppose you go to a local church
meeting on parenting because you are
having trouble with your teenagers. You
find the room is filled to overflowing. You
realize that you are not alone  there are
hundreds of other parents in
your same predicament. A light
bulb comes on in your head.
AHA! Here is a hungry
marketplace.
You listen to the speaker
and see that his material is
perfectly organized for the
communication age. It appears
to be fun, fast, and simple. It
promises swift results and is easy to learn.
You go home and try a few of the
techniques on your own teenagers. Voila!
You have them eating out of your hand in
no time. Hmmmm! There might be
something here.
You call the parenting seminar leader
and find he is just a mom and pop
operation. He doesn't have a clue about
marketing, packaging, or promoting. You
ask him if he would be willing to let you
market him on a non-exclusive basis. It
could mean a few extra thousand in his
pocket. He agrees, and you draw up an
agreement.
Then, you assemble your copywriting
experts to create a preliminary ad campaign.
First, you test in direct mail and limited
classified ads. The ads start to pull. You
branch out onto the Internet and your Web
page is deluged with "hits." You realize that
you've got a tiger by the tail.
Marketing
Is Your
Most
Essential
Skill!
You create more product  tapes,
books, and seminars  and roll out a
massive marketing blitz.
What made all of this
possible? You recognized a
great idea. You got the
rights to market it. You
brought in your team to
help you capitalize on it,
and all of you took
wheelbarrows full of
money to the bank.
Most experts out there
have no idea how to
create, package and market
their expertise. There are
literally thousands of them
out there waiting to be "discovered." You
might be one of them.
5 Rings of Riches:
The vast opportunities that await all
info-preneurs
One of the least understood concepts,
even by successful info-preneurs, is how
vast the opportunities are for making money
from just one good idea. I'll explain this to
you by teaching you what I call the 5 Rings
of Information
Riches.
Think of your
info-business as a
series of 5 concentric
circles. At the center
is the bulls-eye: the
first ring.
Ring One:
Succeeding in your
core expertise.
You must have a
core expertise that is
either a revolutionary new technology or is
an old expertise that has a new marketing
strategy. My core expertise was real estate
investing. I became very good at it.
Therefore, I could teach it to others. As I
said earlier, you don't have to
be the expert yourself. But
you do need to borrow,
license, or acquire the
expertise from someone. You
are looking for an expertise
that has a market that meets
the following characteristics:
Finding a hungry
marketplace
A large and growing body
of interested people,
Who can be easily
identified,
Who have an immediate
need/want/problem,
Who are highly motivated to solve it,
Who have the money to spend
And are willing to spend it,
In an economic climate that encourages
spending.
Think of your market as a school of fish.
Does your market contain enough fish?
Is it a growing or
declining school of
fish?
Is it easy to find
where they are and
what their feeding
pattern is?
Are they really
hungry?
Is the weather
cooperating for the
ideal fishing
conditions?
Is there a certain
bait that makes them
"bite like crazy?"
Are they willing
to come out of the safe, dark depths of the
bottom to fight for this new bait?
You make
money, your
expert makes
money, and
your
information
empire is
launched.
Ring One
Ring Two
Ring Three
Ring Four
Ring Five
Cracking the Code!
Once you have identified your market
and your expertise, then the process of
"cracking the code" begins. What I mean by
cracking the code is to find out how to offer
your expertise in such a way that the fish
"rise to bite."
Real estate investing was not new. But
offering to show people how to buy it with
little or no money down was just the right
bait at the right time. There was a large and
growing school of baby boomers who were
moving into their prime home buying age in
the late seventies. Inflation forced house
prices upward and created increased
incentive to buy, now. The climate was
right, the school of fish was hungry, and
they needed to buy. My information was
perfect.
Later in the eighties, the climate
changed, inflation died, government tax laws
discouraged investment, and the baby
boomers moved onto other interests. This
doesn't mean there aren't still millions to be
made in real estate or in real estate
information. But the "feeding frenzy" is not
as intense at it once was.. You are looking
for a situation where the feeding frenzy is
about to begin.
Basically, there are no real new or totally
unique human needs or wants. They have
been the same forever: Sex, money, selfesteem,
health, relationships, beauty, and
greed. Your information should tap into one
of these universal wants/needs and whip up
a large and growing school of fish into a
feeding frenzy.
What will cause a Feeding Frenzy?
• The title you select,
• The words you use to market your
information,
• The benefits your information offers,
and
• The way it is packaged.
Once you have discovered the right
combination of message and media, you
have cracked the code. Then, you are ready
to move to the next ring.
Ring Two: Teaching others specific
know-how to succeed in your core
expertise
First, I made money by investing in real
estate (Ring One) Then, I taught others how
to succeed in real estate just like me (Ring
Two). There are about twenty ways to sell
this Ring Two information. In other words,
there are twenty separate $100,000 + a year
businesses that result from having cracked
the code. Here is an incomplete list:
Ring Two Businesses Growing from
Your Core Expertise
1. Author: Selling information to other
publishers.
2. Desktop publisher: Self publishing for
yourself or others.
3. Seminar promoter: Selling information in
seminars.
4. Public speaker: Selling information from
platform.
5. Telecommunicator: Selling info via
teleconferences.
6. Newsletter editor: Selling info in monthly
format.
7. Computer programmer: Selling info via discs
and CD's.
8. TV producer: selling info via TV
infomercials/shows.
9. Personal consulting: Selling personalized,
one/one info.
10. Professor/teacher/trainer: Education,
corporate, public.
11. Freelance writer: Selling info in magazine
articles.
12. Syndicated columnist: Selling info in
newspaper.
13. Media expert: Informing those who inform
others.
14. Talk Show/Info host: radio or TV.
15. Magazine publisher: Packaging info in
magazine form.
16. Game designer: Selling info packaged as a
game.
17. Calendar creator: Selling info packaged as a
calendar.
18. Product designer: Selling info on T-Shirts,
mugs, posters.
19. Licenser: Licensing expertise/name/ideas to
promoters.
20. Online expert: Producing online services
and products.
21. Audio cassette marketer: Creating audio
programs
22. Internet expert: Show people how to market
on the net
Most successful info-preneurs have only
tapped into a few of the above businesses.
They are leaving millions of dollars on the
table. Once they see the big picture, they are
more able to capitalize on the opportunities
around them. Then, they are ready to
expand into the third concentric circle or
what I call, the Third Ring.
Ring Three: Using your specific
experience to teach general success
skills to your market place.
For example, one of the
greatest salesmen in the world, Zig
Ziglar, honed his sales skills selling
pots and pans. But there wasn't a
large and growing market of
hungry pots and pans salespeople
to market his expertise to.
Therefore, he became a general
expert in the broad field of sales
training. He went from specific
expertise to general expertise and made
millions of dollars.
Mary Lou Retton won gold medals in
the 1984 Olympics for gymnastics. There
wasn't a big market for her information to
other gymnasts. She now delivers general
success and motivation speeches to
corporate audiences worldwide on the
subject of how to be a gold medal
performer. She makes huge speaking fees
and enjoys a nice info-preneuring income
from her Third Ring.
Other Third Ring opportunities are
listed below:
Success trainer on the subjects of:
Success and motivation
Leadership
Goal setting
Time management
Sales training
Management
Team building
Stress
Business consultant on the subjects of:
How to run a successful business
Entrepreneurship
Advertising
Marketing
Strategy
Financial analysis
Computer services
Marketing your services on the Internet
There are literally thousands of
successful Third Ring info-preneurs
nationwide. Harvey MacKay (with
his best-selling book How to Swim
with the Sharks and a host of other
books) is one example. He made
his fortune in the envelope
business in Minnesota.
What do envelopes have to do
with you?
Nothing.
But he claims that his great success in
the envelope business has given him the
right to teach us all kinds of general success
principles in the areas of sales, management,
and positive attitude. And he makes millions
turning his specific know how into general
how-to information.
Tell others
how to be
successful
like you
are.
Ring Four: Marketing other
products to your database
Once you have attracted a growing
satisfied customer database, you may
approach your database with other products
and services.
For example, my original database is
comprised of people who have attended my
real estate seminars. But in reality these
people are entrepreneurs who like to
explore other moneymaking opportunities.
I can mine more money from my
database by pursuing four separate routes:
1. Mailing list rental agency
I could rent my list out to other similar,
but non-competing, businesses to try to sell
their products. Some lists generate hundreds
of thousands of dollars in list rental fees to
the primary info-preneur. There's a gold
mine in those names! That's why it's so
important to gather and take care of every
name you do business with.
2. Lead generator for other
businesses:
I could identify all non-competitive
ancillary businesses that serve my database
and use my influence to
convince my clients to
buy other products. For
example, someone
comes to me with a
seminar on Discounted
Mortgages. They tell me
that they will pay me $1
per name for every
name on my database for the privilege to
use my database for marketing their
products. This is without my endorsement.
My customers do not know that I am
involved. They just receive a mailing piece
for the product and choose to buy or not
buy.
This could be even more lucrative if I
choose to write an endorsement letter
encouraging my customer to use the
product. This is called an "endorsed
mailing." Of course, the seller of the
product is much more acceptable to my
database if I give a hearty endorsement so
the fee for this privilege is higher.
3. Joint venture partner:
In some instances, you may even choose
to split profits on the sale of a product to
your database. In one seminar arrangement,
I split profits 50/50 with a seminar
promoter who sold a seminar to my
database. I appeared at the seminar and gave
a hearty endorsement for all of my graduates
to come. In this case, the profit generated
was much higher.
4. Direct marketer
If you have built up a great relationship
with your database, you may even influence
them to buy other products that the ones
you are known for. This includes even
totally unrelated products. I have sold
cruises, other seminars, and various financial
products. If they trust you, they will buy.
Ring Five: Support Services to Infopreneurs
in other four rings
At the outer edge of the five concentric
circles is Ring Five.
Some info-preneurs
don't service the general
market. They focus on
other info-preneurs.
Once you get good at
marketing information,
building databases,
taking care of your
customers, and the like, you may also wish
to share your new expertise with other infopreneurs.
If you were an especially gifted
copywriter, you may want to hire out your
copywriting services to other info-preneurs.
You see, whatever your experience in
life, there is always a market for it. So keep
Whatever your
experience in life,
there is always a
market for it.
all of your ads, your tracking procedures,
keep everything that relates to creating your
successful business. Eventually, you may
want to use it again in teaching others how
to do what you did.
The following is a listing of at least 20
support businesses for info-preneurs:
Printer
Copywriter
Selling specific advertising concepts
Audio producer
Editorial services
Mailing list broker
Graphics artist
Ghost writer
Speech coach
Literary agent
Venture capitalist
Infomercial producer
Info-marketing coach
Video reproduction
Cassette duplication
Advertising agency
Public relations
Book reviewer
Researcher
Information broker
Computer strategist
Internet webmaster
Web consultant
Examine these ideas often when you're
thinking strategically about the direction
your new company will take. For instance,
as you look down the list of Ring Two
opportunities, which one strikes you as your
lead businesses and which ones will you
follow with?
You may be interested in teaching
seminars and using that as a base to
establish a consulting business and from
there into a newsletter business. Or will you
write and market your own book, and then
follow with seminars and newsletters. Or
will you write a newspaper column which
gives you leads to sell a home study course?
You choose the info path that fits your
personality, but eventually you will expand
out to all layers of depth in each of the five
rings.
The Info-funnel:
Attracting lifelong customers into your
inner circle
Now that brings us to probably the most
important concept in all of information
marketing. I’m sure I didn't originate this
concept, but I have certainly developed it to
meet my own understanding of the
business.
Let me explain by describing how we
found customers for our real estate
seminars.
First, we would place a newspaper ad to
invite people to come to a free 90 minute
seminar or lecture.
Out of all of the universe of people who
might be interested in real estate investing,
let's assume that 200 people showed up.
These people became part of my funnel.
Those that didn't show up were outside my
funnel. By coming to the free seminar, the
200 people demonstrated that they were
"warmer." They were willing to expend
effort to learn more. In sales terms these
were "prospects or leads." They were warm
leads but had not yet spent money.
We knew that a certain percentage of the
audience would always buy a seminar right
there on the spot. For a $500 -$1,000
seminar it could be as high as 20%.
Generally, it was 10-15%. Just looking out at
the audience we knew that at least 10% had
come there that night ready to do
something.
Those who bought and came to the
weekend seminar became highly qualified
leads. They had tasted more of
the product, had liked it, and
now were likely to buy other
products or seminars.
Visualize the free people at
the wide, open part of the
funnel, those who attend the two
day seminar further into your
funnel, and finally the few who
get everything you have to
offer―passing through the
narrow part of the funnel ― into
your inner circle. These are your
lifetime customers ― your
groupies. They like what you do,
and they'll be lifelong fans. These are your
most valuable customers.
Determining the LTV of
a customer in your funnel.
Just what is the value of a customer who
enters your funnel and stays in there for a
long time? Tom Peters says that every time a
Federal Express courier comes into his
office, the driver should see $180,000
stamped on the head of the secretary. His
small firm of 30 people has a $1,500 a
month courier bill. That's $18,000 a year
times ten years for a total Long Term Value
(LTV) of $180,000. And if the secretary
convinces just one other customer to start
using the service, the value doubles. But
most mail couriers think that the value of
the customer is just the $13.95 they spend
today. Each of your customers is worth
thousands of dollars if you'll take care of
them. They are worth much more than the
initial $20 book or $500 seminar. The
ultimate goal is to keep that customer loyal
to you and your products for ten years or
more. So by offering great service and value
the customer can be enticed to remain
forever. The longer they stay, the deeper
they go, and the more money you make.
Profits are always higher from repeat
customers.
Sometimes you can afford to lose
money on the front end (in a free seminar
or a free report) in order to
entice a customer into your
funnel where you can offer
more profitable services. So,
the funnel starts out with your
least expensive items at the
open end of the funnel and
ends with your most expensive
item at the other end.
Frankly, this is one of the
reasons that you are reading
this free report. I realize that
many who read these very
words will file this report in
some forgotten folder and forget about it.
But a few, sharp readers will want to know
more. I’ve designed a powerful way to work
with a few of you to help you get started on
your road to information fortunes. Just by
requesting this free report, you will receive
more information on how you and I can
work together to launch your information
empire.
How to Find Customers and Keep
them.
Remember what my friend, Mark Victor
Hansen, taught me:
"The sole purpose for your business
is to Find Customers and Keep
Them."
The key to keeping customers in your
funnel is to develop a long-term relationship
Each of
your
customers is
worth
thousands
of dollars to
you.
with them. A customer on your database is,
not just a name on a computer, it's a real
person with changing and
evolving needs and wants.
Customers don't exist in a static
world where nothing changes.
They are being constantly
bombarded with a hundred
other options.
You need to do whatever it
takes to keep them loyal to you
and to keep them out of your
competitor’s funnel because the
long-term pay out is so great.
Any marketer will tell you
that the hardest and most
expensive sale is to a new, cold
prospect who has never heard of you
before and has never tired your product.
The cheapest, easiest sale is
from a satisfied customer. If you
want to have a real tough time in
business and if you want each
sale to be hard and expensive,
then play the old game of “find
the new customer.”
You cannot survive in the
competition in this new
millennium by constantly being
forced to find new customers.
You must make it easy by
taking care of the ones you find
and by making it easy for them to
tell their friends about you.
clipping coupons saved their customers time
and money. Brilliant! No wonder they had a
150% response.
The
cheapest
&
easiest
sale is
from a
satisfied
customer.
The following is a specific example on how building long-term relationships with
your most valued customers can pay off big. It comes from a great book on marketing,
The Great Marketing Turnaround: The Age of the Individual and How to Profit From it. By Stan
Rapp and Tom Collins published by Prentice-Hall. I quote from page 62.
"The mid-sized Ukrop's (supermarket) chain, with 18 stores and a 25% market share in the
Richmond area, was facing increasingly tough competition. The area had experienced a 25% increase in
the total number of grocery stores and supermarkets in just 5 years. Looking for a competitive
advantage, brothers James and Robert Ukrops, .set up a test program. A mailing was sent to
households near the test store, inviting them to become a Ukrop's "Valued Customer" and enjoy
"Automatic Savings Without Clipping Coupons." Members would receive a bar-coded plastic card to
be presented and scanned each time they made purchases. And they would get a monthly statement
listing the "electronic coupons" and rebates automatically credited to their account based on their
purchases of brands offering special deals at the time -- and telling them which product purchases would
qualify them for additional credits. Every three months, members would then receive a voucher for credits
earned, and it could be used like cash at Ukrop's.
They sent out 5,000 test mailings and signed up 7,500 customers - a 150% response
any direct marketer would envy! Within three months, overall sales volume in the test store had risen
10%, and two-thirds of the sales were coming from Valued Customers. Within two years Ukrop's had
expanded the systems to all of its(now 20) stores, and was mailing out to 196,000 members each month
its newsletter, Ukrop's Valued Customer News."
Build a million-dollar database relationship with your valued clients.
Did you notice what made the new
program so successful? They made
shopping easier, simpler, and more
profitable. Automatic savings without
It has been said, "Sell the sizzle and not
the steak." I say,
Sell the sizzle
BUT DELIVER THE STEAK!
AND
the salad
AND
the hors d'oeuvres
AND
the dessert
AND the after dinner drink,
AND
the limo ride to and from the restaurant.
TAKE CARE OF YOUR
CUSTOMERS. THERE'S A HUGE
BOUNTY ON THEIR HEAD!
Whether you’re selling widgets
or information, you must create a
relationship with your clients
whereby they feel that you are
their ultimate source for
everything they want in life.
If you are in the information
business, proclaim yourself as their
information source ― as their data
detective. You can follow your
customers for life and refine and
adapt your database to their
changing lifestyle needs.
In the early eighties the baby
boomers on my database wanted nothing
down real estate. But as they moved
through the subsequent decades they
became consumers for dozens of other
information products such as:
How to invest/make money
How to find bargains
Retirement planning
Estate planning
Mid-life crisis counseling
How to make 200% per year in the
stock market
Making a fortune on the Internet
By tracking their needs, as their
information detective, I am able to supply to
them with what they need at all the various
stages of their life. Once they are in my
funnel, I try to keep them there forever.
Just how quickly can you turn an
idea into cash?
Well, having established this foundation,
let's explore a 12-Step Getting-Started
Action Plan, so you can get some cash
flowing into your life.
Do you remember the definition of a
straight line from your days in math class?
It is the shortest distance between two
points.
So what is the definition of a
MONEY LINE?
It is the shortest distance
between an idea in your head and
a check in your mailbox.
Suppose you wanted to see
how fast you could turn an idea in
your head into cash. What would
the actions steps be? There are at
least 12 of them:
12-Step Surefire
Getting-Started
Action Plan
Step One:
Identify/create a database that
matches your P/E ratio.
If you want to prosper in the
information business for a long time, you
should be marketing information that
matches your passion and your expertise. I
call this the P/E ratio. It is possible to
market information that you are not
passionate about. But at the very least, you
should be an expert in that subject.
Conversely, it is possible to market
12-Step
Plan to
Get
Cash
Flowing
into
Your
Life.
information that you are not an expert in.
But at the very least, you should be
passionate about it. Better, of course, to be a
passionate expert.
Let's suppose your subject is making
money fast ― a subject that you are
passionate about and have some expertise
in. You would like to share this information
with the world and make millions doing it.
The first step would be to find a database of
people who have shown an interest in
money. By exploring the Standard Rate
and Data Survey publication at your local
library you can see lists and lists of
publications, newsletters, magazines, etc.
that cater to people who are interested in
making, saving, and investing money.
By consulting with one of the many list
brokers advertised in Direct Marketing
Magazine or from a referral source, you try
to identify a current mailing list of potential
customers for your information. The
characteristics of this mailing list should
match what we discussed earlier: your audience
should be a large and growing school of fish that is
hungry and ready to be whipped into a feeding
frenzy.
If you have an existing database of your
previous customers, you should probably
test your new idea on them first. But if you
are starting from scratch, then you'll have to
build a new database from
• The names of your
closest friends,
• Family members,
• The groups or
associations you
belong to,
• Your co-workers, and
• Anyone else you meet for the rest of your
life.
Other than finding and keeping
customers, the most important function you
must perform as an info-preneur is to
constantly build your database.
Using your current customer database or
a cold list, as selected by your list broker,
you need to determine the profile of your
ideal customer.
Who is your target audience?
How old are they?
Where do they live?
What are their interests?
What magazines do they read?
Rather than renting a list, the Internet is
the hottest place to build your own list.
Notice how we acquired your name. You
must have visited my site and requested to
receive my e-zine along with Special
Reports. I hope you’re enjoying the free
information. I’ve tried to give great value for
your click.
Every time people request the free
information, I acquire their e-mail address.
And periodically, I send out a special e-mail
packed with more moneymaking ideas. This
builds a loyal customer base that has
specifically requested information about my
subject ― how to make money.
I’ll never forget when the power of an
Internet database was demonstrated to me
for the first time. A colleague came to my
house to show me how to make money
from the Internet. I was expecting it to take
days, but I was astounded with what
happened. He typed in a short message to
his growing e-mail
subscriber list in
which he offered to
sell them one of my
tape packages
(normally priced at
$60) for only $30 ―
half price. I agreed to
the low price as a test because I realized that
at this price my costs would be covered and
I could still earn a modest profit. He sent
the e-mail to a small list of his Internet
newsletter subscribers and within seconds,
the orders started pouring in ― people were
so eager to get the special offer that they
gave their credit card numbers in their emails.
I was amazed. It was so easy!
Important Function:
Constantly build your
database!
The power of building an Internet
database is ― that most people will NOT be
interested in your offer at any given time ―
but that a tiny percentage will be VERY
interested.
Suppose you have a list of only
1,000 people. What kind of response
would you need to make $1000 a day?
► Only one person in a thousand to
buy your $1,000 hands-on training,
► Two people for your $500 home
study course
► Four people for your $250 special
package deal,
► Ten people for your $100 kit.
► You only need a 1% response
rate!!!!!!
And the larger your list, the more
money you make ― or the lower
response you need in order to make at
least $1,000 a day!
The key is the list. Now, you are on my
list. Eventually, I’ll offer something that is
so enticing, so valuable, so interesting to
you, so rare that you, too, will want to be
one of the few who take advantage of that
week’s special offer. And we’ll both win.
So, how do you create such a list?
Step Two:
Discover what information is vital to
your chosen database.
This is called market research. Just what
do your customers want? Have you ever
asked them ― called them up on the phone?
Are you trying to sell them what they want
or what YOU think they need?
Ask. Ask. Ask.
Find out what information is vital to
them and how they want that information.
There are many levels of information. At
which level do your customers want to be
informed?
Do they want raw data?
(The number of foreclosures in Los
Angeles County or the number of cars on
the freeway at rush hour?)
Do they want preliminary
information?
(A special report on the main causes of
cancer in females over 50 and how to
prevent it?)
Do they want in-depth know-how?
(A complete home-study system on how
to raise happy and healthy children?)
Do they want skills training?
(A hands-on experiential 5-day training
on how to be a successful public speaker?)
Do they want personal consulting?
(Toll-free or face-to-face coaching on
how to invest your personal money in
stocks?)
The deeper the level of information is
the more you can charge for this
information.
How much information do they want?
How much are they willing to pay?
These are all important questions which
you would do well to ask to a hundred
people before you ever put your fingers to
the keyboard.
Step Three:
Discover who is already providing
information to your database.
Ask your target database, “Where they
are currently obtaining their information?”
Your objective is to discover who are the
top information providers in your subject.
Who are the best? They must be doing
something right. Make a list of the top five
information providers.
Step Four:
Discover how the five best
communicate and sell to your target
database.
► Call each of your top five
information competitors.
► Pretend to be a customer and ask
each of them to send you their sales
literature.
► Ask where they are advertising.
► Find out, if possible, how they get
their leads.
► Solicit their mailing pieces.
► Visit with their top salespeople.
► Let their telemarketers try to sell you.
► Find out what benefits they
emphasize.
► Determine the features they brag
about.
► Gather information.
► Let your subconscious simmer about
it.
Step Five:
Discover what info/service/feature is
missing from your competitors.
► Let their salespeople sell you.
► Become a customer.
► Get their product.
► Rip it apart.
► What makes it so special?
► Is it a matter of design?
► Is it a matter of marketing?
► Find out their strengths.
► Probe for weaknesses.
► Notice how other upstart
competitors are making inroads into
the market share of the top five
companies.
► How are these smaller companies
surviving?
► What do they say to draw away
customers from the big boys?
► What niche are they exploiting?
► Ask your target database what they
don't like about your competitor's
product.
► Ask them what they would add to
your competitor's product to make it
perfect.
► Ask them what they would delete
from your competitor's product that
is not necessary.
► Ask them to design it exactly the way
they want it.
► And remember, at the top of the list
of competitive advantages is ease of
use and quick results.
Step Six:
Create a competitive advantage.
Position your product better.
Remember, people are lazy.
If they have a choice between easy and
hard, they'll take easy EVERY SINGLE
TIME!
If they have a choice between fast and
slow, they'll take fast EVERY SINGLE
TIME.
If they have a choice between simple
and complicated, they'll take simple EVERY
SINGLE TIME.
If you can provide these things at a price
that is a bit lower than your competitor,
odds are that you'll steal a bunch of
business.
Now, a word about competition.
Sometimes beginners start with what
they feel are unique ideas and naively rush
off to start their businesses. Soon they
discover that someone else is already
marketing this idea ― sometimes with a very
similar title or name, so they get discouraged
and often give up.
First, understand that there is an
enormous number of people in the world. If
you can just entice 1/1000 of 1% of the
population in North America (that's 2,800
clients!) into your funnel and take care of
them, you'll probably be set for life.
(Remember the LTV of a customer. If each
one of these customers spends just a $1,000
with you over the next ten years, that's
TWENTY-EIGHT MILLION
DOLLARS!)
Second, remember that big companies
can get knocked off by smart competitors
who start from scratch with long, long odds
of success. MCI is doing extremely well
against ATT. Federal Express is doing
extremely well against the US Postal Service.
Compaq computer company is doing
extremely well against IBM. The Discover
Card is doing extremely well against
MasterCard and Visa. Even Robert Allen
did extremely well against all the other real
estate books and seminar operators that I
leap-frogged over in the 70's and early 80's.
New technology and super charged
marketing can deal a mortal wound to your
competitor. Just because they've been
around for 100 years doesn't mean you
should go back to your day job.
You should read the book, Positioning:
The Battle for Your Mind by Trout and Ries.
Great book! It will teach you how to
position your "David" product against a
"Goliath" competitor.
When you are done positioning, your
product must be better.
Emphasize your competitive advantage
in such a way that makes your competitor's
product appear obsolete. MasterCard did
this with American Express. "It's
everywhere you want to be." Their ads
showed how American Express is not
accepted everywhere.
"When you absolutely, positively have to
have it overnight." Just saying that
emphasized the fact that the US Mail was a
dinosaur and that Federal Express was the
new jet-pony express. People were willing to
pay 50 TIMES the price of a first class
stamp just to get their information three
times faster.
To gain a competitive advantage, your
information must be,
Faster
Cheaper
Smaller
Simpler
Easier
More efficient
Prettier
More secure (guaranteed)
More features
Better value (combining features)
Better design
Better service
More advertising
Better advertising
More available
Step Seven:
Create your ad.
As I said before, marketing is the key.
Having determined your competitive
advantage, you have to create advertising
that causes people to ACT! I go into great
detail on this subject in my advanced course
on Info-Preneuring (Call 1-801-852-8700
for information.) We cover the following
information:
Advanced Impact Marketing: One
Powerful Ad Can Make You a Fortune.
How To Get Your Message Across
In The Overcrowded Airwaves.
How To Get Your Customers To Beg
To Do Business With You.
Ethical Strategies For Persuading
Anyone To Buy From You-NOW!
Breakthrough Results: 10 Ways To
Double Your Ads Response Rate.
Your ad should emphasize the Ultimate
benefit your product promises.
What is the amazing miracle cure
your information can provide?
Dr. Jeffrey Lant, one of the
leading experts in selling
information products, says that
some of the major Ultimate
Benefits are:
Financial Stability
Health
Love
Security
Salvation
Self-regard
Community and peer recognition
Independence
Sexual fulfillment
Beauty/desirability/personal
attractiveness
The headline of your ad should promise
an Ultimate Benefit, as well as your
competitive advantage.
The copy of your ad should describe as
many other benefits as you have space to
describe.
Of secondary importance in your ad are
the features of your product.
What is the difference between
benefits and features?
Features describe your product. Benefits
are what your customer gets when they use
your product. When you talk about your
product, you are doing "feature" selling.
When you talk about results, you are
"benefits" selling.
For example, when airlines want to sell
you airline tickets to Hawaii, how do they
do it? Do they describe the kind of aircraft
you'll be flying in? Do they brag about the
airline meals? Do they describe the
legroom? Or do they show you pictures of
palm trees, and sun? Palm trees are benefits.
Legroom is a feature. You'll get more people
to Hawaii with palm trees.
Features are for the head.
Benefits are for the heart.
Features are about logic. Benefits
are about emotion.
Emotion will outsell logic ten
to one. Logic may be an
important part of the sale ― but
only after you have engaged their
emotion.
There is a lot more about marketing
than I can cover here. It is, in fact, a lifelong
study. However, there are shortcuts:
• Tricks that we pros have learned.
• Words that can double sales.
• Phrases that can cause your phone to
ring off the hook.
• Strategies that can cause people to beg
to do business with you.― as
impossible as that might sound to you,
now.
When you see me speak to an audience,
you will see people literally leap out of their
seats to do business with me. After speaking
for many years, I have discovered and
perfected a scientific set of principles that
cause people to take action immediately.
These principles work EVERY TIME! I
hope I can have a chance to share this
information with you personally.
Step Eight:
Rent your target database for a limited
test.
When your ad is done, you are ready for
the test.
Start cheap.
Emotions
will
outsell
logic ten
to one.
Try regular newspaper classifieds or online
database classifieds.
Cross your fingers. Let's hope your
phone never stops ringing.
Step Nine:
Test until you find a message that pulls
at least a 1% response.
What makes the Internet
so perfect for information
marketing is the free
classifieds. There are
thousands of places where
you can place your free
classified ad and test the
response of your ads at
ZERO cost. It’s incredible.
But even classified ads in
regular daily papers are
relatively inexpensive. And
once you discover an ad that
pulls, you can run it in one of
7,000 different newspapers.
That’s multiplying your
advertising response by 7,000 overnight.
Step Ten:
Test many different media to see which
is most productive
Try newspapers.
Try magazines.
Try periodicals.
Try newsletters.
Try the Internet.
Some will produce gushers of cash flow.
Others will be dry holes. It may take months
of testing to discover which is which.
Step Eleven:
Roll out your marketing campaign in a
major way.
Prepare a well-structured marketing
campaign. Don’t buy advertising just
because a good salesperson is highly
persuasive. Study where to place ads that
will do the most good for you after you
have tested them and re-tested them. If an
ad is pulling a desired percent, don’t change
it because you have grown tired of it or
because a salesperson suggests it.
Use free publicity and paid advertising
to augment one another. For example,
write an article for a magazine and also
advertise in the same issue. The article
shows that you are an expert, and the ad
invites the reader to do
business with you. Together
they will more than double the
result of each one run
separately.
Work desired areas of the
country to get maximum
exposure in the shortest
period of time. This will
intensify your target market’s
awareness of you and what
you have to offer and will help
intensify the buying frenzy.
Step Twelve:
Test other Ring 2 versions
of your winning info-product (CDROM,
newsletter, seminar)
Once you have a winning ad for a
winning product and you have rolled out
your marketing campaign, it is time to start
strategizing the next versions of your
information. If you'll look back to the 5
Rings of Riches, you will see that there are
22 ways to sell your information in Ring 2.
Ironically, each different version of your
product will have a different price range and
will reach totally different audiences. Just
like hard cover book buyers are totally
different from paperback book buyers, so
are CD-ROM buyers different from audio
cassette buyers. And happily, some of your
regular customers may want to have your
information in several different formats ―
one for the car, one for their CD player, one
for their computer, one for their night
stand, one for library, one for their
telephone, etc. If they love you and your
The Internet
is perfect
to test
your
classified ad
––&
&
it is Free!
information, they're going to want all of you
that they can get.
Well, that about covers the broad
subject of Info-Preneuring. I've tried to
touch all of the bases and give you the big
picture. There's much more to learn, but
this should give you enough information to
convince you that you should
jump into the information
marketing business with both
feet.
One last word of advice: On
my office wall I have a sign. It
says,
I make money by writing words.
The more I write, the more I make.
Therefore,
Write 1000 words today!
I have calculated that
whenever I write a word on a
page ― like this one ― and I get
it out to a customer ― like you
― I eventually make $20 per
word. If I want to eventually
bring in a hundred dollars, I
write five words. One. Two.
Three. Four. Five. There, that
was $100. If I want to make
$1,000, I just write 50 words.
500 words equals $10,000 and so on.
Why do I make so much money for
every word I write? Because every time I
write a best-selling book, it is placed into
tens of thousands of bookstores. Every time
a book sells, I not only make the 15%
royalty of the cover price of the book
(usually about $3 per book). However, that
is not where I make major profits. The book
is a lead generator for many more backend
products.
Within the pages of each book I have
secret ways of capturing the name of the
book buyer ─
* Who now becomes part of my Info-
Funnel,
* Who now is offered more of
the products I have lovingly
created for him or her,
* Who then tells three or four
friends about me,
* Who also go out and buy my
book.
* Who also get enticed into my
Info- funnel,
* Who then tell their friends,
* And so on, and so forth.
So that every word I write
eventually results in somebody
sending me money ― at least $20
for every, single word.
So, you see, I don't get
writer’s block. Ever! Whenever I
have to make a decision about
whether to watch some
worthless TV show or to sit
down at my computer and write
my 1000 words today ― my
computer always wins the battle.
If you knew that you could
make $20 a word, wouldn't you be more
motivated to write your 1,000 words right
now.
Why are you still reading?
Get Writing!
(P.S. My computer just did a word count in
this special report. There are 10,189 words.
This is good. Very good.)
1,000
words a
day at $20
per word =
$20,000
per day,
which is
Great Pay
that
can be
generated
over and
over again!